The appointment is from 16 to 21 April, at Rho Fiera in Milan. The first novelty, which we recommend you mark in your diary, is the location: this year in fact you will find us in Hall 10, stand D01-D03, with a really large space conceived to emphasise at best the different levels at which Edoné design can express itself.
As you walk down the corridors, you will recognise us at a glance, due to our choice of a clean and essential exterior architecture, characterised by very large smoked glass walls, which invite you to enter and, at the same time, mark the boundary space with everything outside, beyond the Edoné world.
Once through the imposing, high-ceilinged entrance, a sloping frontal tympanum redefines the perception of space, projecting a more recessed dimension, to introduce the visitor to a more intimate perception, capable of contextualising the different settings in a human-scale narrative.
The layout of the rooms is conceived with wide-ranging interior spaces, to allow the visitor to move without constraints and to enjoy the different compositions proposed from different points of view, concentrating on a single installation or pushing his gaze into a play of scenes and perspectives that will allow him to move his focus along a line of escape with multiple suggestions. We have also paid great attention to the contract space, to give you an intimate atmosphere, but at the same time perfectly connected with the whole exhibition area: a cosy and intimate space, designed, however, to allow you to find all the main novelties, by simply turning your gaze.
Evolution and new genesis are the two vectors around which the entire 2024 exhibition proposal comes to life. On the one hand, you will be able to appreciate and be amazed by the new interpretations of some past concepts of great success: you will be captured by the spectacular boiserie wall, which emphasises and amplifies a research path started with the maxi doors (previewed in the 2022 edition) and which here arrives at a dimension of bath living and you cannot remain indifferent to the new interpretation of the concept of the integrated Hexis top, to name just a couple. Immediately next to it, a preview of some new collections, which indeed speak about design, but also, and above all, about the ability to listen to market rules re-adjusted by new world logics.
Details, as always, are the protagonists: from the presence of the Fima - Carlo Frattin taps and fittings, a style partner in this 2024 edition, to the evocative design of a shelf, inspired by ancient cave paintings, and new lighting solutions. At the basis of everything, our ability to give customised answers because, to quote the Salone, this is the dimension “where design evolves”.
© 2024 Agorà S.p.A.
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