Closing the year, time for reflection: what has changed in this 2024?

As we approach a well-deserved break for the holiday season and prepare to dive into the projects of 2025, we take a look back at the key moments of 2024 with Luigi Fabrici, CEO of Edoné, while already casting an eye toward the future.

Evolution, trends and the future: how is bathroom design changed?

"In recent years, we have witnessed a quiet yet radical transformation of the bathroom—from a purely functional space to a realm of comfort and wellness. Today, the bathroom is envisioned and desired as a place for regeneration and immersive experiences.
We are facing exciting developments that represent both a challenge and an opportunity for companies in our sector. The ability to anticipate users' needs, combined with the sensitivity to translate these needs into products and a compelling, cohesive, and attractive mood, will be crucial."

What factors do you already see as decisive in this regard?

“There are many and they are evolving rapidly. What we can already see clearly is that materials will need to be technologically advanced, eco-sustainable and long-lasting to ensure performance and durability for the project as a whole.
In the bathroom space, comfort and identity will merge, driven by innovation and the need to respond to new environmental sensibilities. Adapting to meet this new paradigm will require brands not only to deliver cutting-edge solutions but also to understand the needs of increasingly discerning consumers. These consumers are not only focused on the quality of their domestic spaces but are also—far from being a fleeting trend—keenly aware of the environmental impact of the products they choose.
Briefly touching on the more aesthetic side of things, neutral colors, natural materials, and essential details will remain defining elements in the years to come. Attention to lighting and integration with technology will also be crucial factors in delivering solutions that are both appreciated and aligned with customer expectations.Personality, customization and understated elegance are—and will remain—at the top of the must-have pyramid.”

How does Edoné’s work in 2024 align with all of this?

“We are about to close a year filled with reaffirmations, but also challenges and significant innovations. We introduced new collections, numerous accessories, and reimagined iconic models. Most importantly, we made strategic decisions to craft an increasingly independent narrative for the bathroom space, aligning with the evolving expectations of the market.
At the Salone del Mobile, for instance, we dedicated significant focus to our interpretation of living-bath solutions. Then, in October, right after Cersaie, we launched Wellness, the new line of bathtubs, shower trays and coverings fully defined by Edoné. We have worked diligently, leveraging internal resources, to shape a more comprehensive personalization of this ever-evolving space.
Bathroom furniture remains at the core of our identity, but we have enthusiastically embraced the challenge of developing a mindset and corporate structure capable of supporting, in a broader and more cohesive way, the entire evolution of the expressive needs tied to this space.”

A product offering destined to become increasingly integrated?

“Our DNA has always included the vision of a bathroom concept designed as a fully rounded project. In 2024, we succeeded in creating the conditions to structurally integrate two important components into Edoné’s direct offering: an intriguing range of living-bath solutions and the Wellness line.”

Living-Bath: A Project Within a Project

“A welcoming atmosphere, versatile spaces, new storage volumes, material and design continuity, small tables, plant stands, shelves, and columns—many small details typically associated with living areas are now gaining prominence in the bathroom as well. It’s a concept we began presenting in an embryonic form a few years ago, and we’ve now formally structured it with newly conceived solutions in terms of volumes and versatility of use.”

Wellness Line: Increasingly Coordinated Design

“Another key addition among this year’s innovations is the Wellness line—an important integration project, finally encapsulated in a catalog that is entirely our own. This decision enhances our brand identity and makes the research process even simpler and more competitive for professionals. We’ve already received highly positive feedback in this regard, both in terms of work organization and stylistic consistency, and—not a minor detail—for the ability to customize materials and colors without significant price increases.”

You’ve strengthened your brand identity, simplified the professional’s work and structured responses to new needs in bathroom design. How has the market responded?

“We can confidently say we’re pleased with the work accomplished in 2024, both in terms of new products and the integration of our company vision. Staying attuned to the needs of a changing market is vital for any brand that aims to remain strong. We will continue to focus on this, never compromising on the values that have led people to choose us for over twenty years.The market is reassuring us. Italy and Europe are solidifying their numbers and remain our core markets, while the U.S., Central America, and the Middle East are delivering interesting results. This confirms that the choices we’ve made regarding our mix of products, services, support, and sales networks are fundamentally sound.We’re not ones to rest on our laurels—it’s not in our nature—but we approach 2025 with a healthy dose of optimism. As always, we’re ready to challenge ourselves whenever the opportunity arises and to push the boundaries of wellness one step further.”